Graphic Packaging International launches new paperboard with recycled content

Sep 22, 2023

Graphic Packaging International (GPI) has launched a coated recycled paperboard (CRB) in response to increased consumer demand for recycled content.

The fibre-based packaging firm said the PaceSetter Rainier offers many of the characteristics of solid bleached sulfate (SBS) in combination with recycled content.

With brightness and whiteness that exceeds that of traditional CRB, it has been manufactured to compete directly with SBS and folding box board (FBB).

Additionally, it provides improved surface smoothness for enhanced printability and tactile performance.

The new paperboard grade is initially available in 12pt to 18pt calipers and is geared towards a wide range of packaging applications including healthcare, beauty, confectionery, dry goods, dairy, and more.

Michael Weinhold, senior vice president, paperboard sales, at GPI, said: “This is a breakthrough for the fiber-based packaging industry and one we know is important for our customers and consumers. According to recent research by the Boston Consulting Group, 78 percent of consumers said they are likely to purchase a product based on a ‘made with recycled content’ claim, and 64 percent said it was important for packaging to contain recycled content. Our customers have been asking for a premium paperboard solution that offers a bright, white, and smooth printing surface that also includes recycled content to help support their packaging sustainability goals. We believe PaceSetter Rainier will be a game-changer for them.”